Know Different Components of A Great Website

What makes a great website? It depends on what the visitors think about your website. Even if you think highly of your website, the audiences may have a different opinion. In other words, a good website design is a very subjective concept. So, is the title of the blog post misleading?

Fortunately, the matter can be discussed from the objective point of view. There are some universally acknowledged and appealing formulae if it comes to website design and branding. All these ultimately boil down to great user experience.

Let us now dig into the basic yet awesome functionalities that make your website great, cutting across the wider spectrum of audiences.

Think about Main Audiences

It’s highly unlikely to please all the potential visitors to your website. A good website has its strength rooted in some essential components such as content, messages and navigation that help the primary audiences achieve the goals of their website visit. The frame gets stronger with presence of the elements directly linked to search engines and results into an improved ‘conversion to visitor’ ratio. However, it’s not to suggest that you ignore the secondary and tertiary audiences. Some tried and trusted tools including ‘Call to Actions’ direct other audiences to your website.

Design Multiple Paths through Website

Your website shouldn’t be designed as a single linear path; rather, it must have different entrance points and paths to the website. The B2B audiences make multiple visits to a website before final conversion. A good website must have multiple paths and a powerful logical information structure to send the flow of audiences towards the end goals.

Choose Menu Wisely

Too many options create confusion. You should have a very clear conception when choosing menus. It is equally important to arrange the menus logically and categorically in a few groups. To bring more clarity to menu arrangement, divide the content into two menus. The most significant content should serve the purpose of the primary audiences and find a prominent place in the main menu.

Exercise Logic with Menu Placement

Whether your website is meant for laptop, mobile or multiple browsing platforms, audiences should feel it like a breeze while searching for the content. Audiences visit multiple websites. So, they would expect the menus in the normal places instead of them hidden somewhere else. The mostly clicked menus should have a more visible presence. The rule holds good for all from search bars to filtering menu, main to footer menu. 

Pay Attention to Clear Wordings on CTA Buttons & Menus

Simple and clear wordings always do the MAGIC. It sounds truer when used on menus and CTA buttons. There is no need to elaborate ‘what to do’; rather a single word or a few words can serve as a Masterstroke. When you ask your visitors to ‘CLICK’ or invite for ‘Call to Action’, make sure that the wordings have power and meaning worth their trust.

Whether you plan to design or redesign your website, always approach a reputed web design company in Kolkata. They will take care of these small but powerful elements that will make your website a standout for all the right reasons.